this is most definately real.

my anti-ad for camel cigarettes.

Merchants of Cool

Something in the video that suprised me was when the statement, "So you can give them what you want them to have" was made. I strongly disagree with this, although it is idealistic, because anybody can find what they want, only somewhere else. But at the same time the statement is truly paradoxical, since at the same time, buyers need to want what you have, but the point of advertising is selling what you do have, and maybe the statement is more general, not stating they want the people to have a specific look, but to have the brand's clothing, no matter what the style is.

Another thing that suprises me is the exaggeration of teenage life in television shows. Sure, teenagers are in to sex, drugs, violence, and rock and roll, they're obsessed also, but the obsession doesnt show, it isnt all that reflects teenagers. The statement claiming, "Makers of teen TV argue that they’re only reflecting the real world; media is just a mirror." is partially correct, but, due to the fact that there is exaggeration, people in general are bound to conform to what they see, bringing them to more and more extremes, which leads me to something i learned about.

 A feedback loop is exactly what i'm talking about. It takes everyday life, and attemts to recreate it, but of course, there are flaws, and people attempt to conform to it, of course having minor flaws, and the situation repeats.

Ethos, Logos, Pathos advertising

Ethos, due to the fact that the sport drink is endorsed by a basketball playing celebrity.

Logos, due to the fact that it gives logical reasons to use this pest control service.

Pathos, due to the statement that "So much is riding your tires." implying the tires are supposed to increase safety for the passenger in early childhood.

culture.