Tuesday, October 25, 2011

Ethos, Logos, Pathos advertising

Ethos, due to the fact that the sport drink is endorsed by a basketball playing celebrity.

Logos, due to the fact that it gives logical reasons to use this pest control service.
Pathos, due to the statement that "So much is riding your tires." implying the tires are supposed to increase safety for the passenger in early childhood.












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